Recommendation algorithms are the name of the game in media and entertainment, but while predictive in what people will like to watch next, they can miss on monetization triggers.

AI powers special purchase offers after certain categories or genres are consumed by the customer, offering the ability to capitalize on the emotional state of that individual profile, in the exact moment they are feeling it.

The idea of entertainment is momentary and emotional, it’s up to savvy marketers to capitalize on that to motivate their customers with motivating, at the moment, offers that build a greater experience and satisfaction.