A venture funded, fast casual dining unicorn. Started in the eastern United States and is now serving more than 6 million customers annually.

The Client


The Challenges

Making repeat customers out of people who are experimenting with their food.

Faced with limited windows of opportunities for customer engagement and ever increasing customer expectations for satisfaction.

The client needed to understand better what drives customer behavior in digital channels.


The Solution

Utilize the Toovio AI to drive incremental sales by determining the best time and personalized content to send to customers to increase their engagement.

Using numerous event triggers across multiple inbound and outbound campaigns with the goal of increasing customer orders within the client’s own channels (email, SMS, mobile push, app, and web).

Communicate real-time performance and incremental sales back to the team for near-real time campaign offer iterations.


The Results

After 60 days live, the trigger based strategy had created x% in incremental sales (over a control group). Now after 5 months, they have seen hundreds of thousands of dollars of incremental sales and an average monthly ROI of 12%.