Our predictive engine is a hungry beast for data but is very particular about what it eats. We feed it carefully curated machine-driven data aggregations and derivations from the real-time streams. We call this the Adaptive Subscriber Profile.
Adaptive Predictive Modeling
We use machine algorithms and automation to manage a living predictive model for every message variation. We continually rebuild them from scratch every 1 - 5 days to capture the latest nuances of your customers' behavior.
Real-time Decision Management
Machine intelligence is powerful but so are humans. Offer decisions require predictive & subjective elements to balance response, profit, and inventory goals.