Big Data
Our predictive engine is a hungry beast for data but is very particular about what it eats.  We feed it carefully curated machine-driven data aggregations and derivations from the real-time streams.  We call this the Adaptive Subscriber Profile.

Adaptive Predictive Modeling
We use machine algorithms and automation to manage a living predictive model for every message variation.  We continually rebuild them from scratch every 1 - 5 days to capture the latest nuances of your customers' behavior.

Real-time Decision Management
Machine intelligence is powerful but so are humans.  Offer decisions require predictive & subjective elements to balance response, profit, and inventory goals.