A substantial but not dominant telecommunications company in the Caribbean. GT&T possesses a few hundred thousand customers, but runs at very low margins.
The client was resource constrained with their human capital and needed to be more competitive with larger competitors by being faster than they were. Faster to market with offers and opportunities for sales than their larger competitors.
Speed was their strategic advantage and we needed to do as much as possible to exploit that. By using AI to offer more personalized and contextually relevant offers far more rapidly across channels, they aimed to beat many of their competitors to the punch.
Within 90 Days of go-live, response rates increased by 400% and revenue increased by 80%.